Internet Business Blog

Philosophy Comes To Internet Business

OK that headline is a bit of an exaggeration, but not by too much of a stretch. All this is by way of an introduction to a short but thought provoking post by Seth Godin on his blog:

“If your happiness is based on always getting a little more than you’ve got…

“then you’ve handed control over your happiness to the gatekeepers, built a system that doesn’t scale and prevented yourself from the brave work that leads to a quantum leap.

The industrial system (and the marketing regime) adore the mindset of ‘a little bit more, please’, because it furthers their power. A slightly higher paycheck, a slightly more famous college, an incrementally better car–it’s easy to be seduced by this safe, stepwise progress, and if marketers and bosses can make you feel dissatisfied at every step along the way, even better for them.

Their rules, their increments, and you are always on a treadmill, unhappy today, imagining that the answer lies just over the next hill…

All the data shows us that the people on that hill are just as frustrated as the people on your hill. It demonstrates that the people at that college are just as envious as the people at this college. The never ending cycle (no surprise) never ends.

An alternative is to be happy wherever you are, with whatever you’ve got, but always hungry for the thrill of creating art, of being missed if you’re gone and most of all, doing important work.”

Comment and let me know what your thoughts are.

Source: Seth Godin

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Warning! You may be one of MILLIONS of people leaving money on the table because you won’t work the phone!

Have you looked at the economic news lately? The so-called recovery is still weak as a new born kitten. People are still being thrown out of jobs. Home foreclosures continue. Financial and social instability blanket the land.

Yet you who says you’re in business…

You who tells me you want to squeeze every single cent from your business, won’t pick up the phone to talk to prospects and so are leaving big bucks on the table.

Is that crazy or what?

Now hear this: e-mail did NOT replace the telephone as a crucial business money-maker

Listen to some people, and you’d think the telephone became obsolete when e-mail was invented. “Oh, I never phone anyone anymore. I e-mail them!”

If you’re one of the silly ones singing this tune, you need to stop, look, and listen to the vital information I’m about to deliver: as far as connecting, working with and developing long-term relationships with customers is concerned nothing beats your Alexander Graham Bell.

E-mail is spectacular… but it NEVER can or will replace the way phones enable you to communicate directly with your prospects and DO BUSINESS! In plain English, the phone is a money machine. You must learn to use it as such.

1) Review your current use of the phone

Do you make it a point to telephone your prospects, introduce yourself, ascertain what you can do to assist them, follow up with all you prospects to make the sale, and (a little while later) make sure they’re happy with what they’ve purchased?

If you are remiss in some or all of these vital categories, it’s time to make changes in your use of the phone… or continue to leave dollars on the table.

2) Do you end each day drawing up a phone list for the next business day?

The key to maximizing phone potential and profit is planning; knowing who you want to connect with on the morrow… and having whatever you need to do so readily at hand.

Create a computer file for each business day. This file should contain

* name of prospect

* prospect phone(s)

* prospect fax and, yes, email

* what prospect is interested in

* then space for a record of all contacts, including what the prospect said and what you promised to do (and then did).

Review tomorrow’s phone list BEFORE leaving for the day. That way it will be fresh in your mind when you start calling tomorrow.

3) Call your easiest prospect first

We’re human. We all function better when we get off to a good start. In business, this means calling your easiest prospect first, the prospect you know and have a good relationship with. They’ll be glad to hear from you; they’ll be happy to place that kick-off order. When that order is in , the success of your day is ensured!

4) Be clear on the objective for each call.

Because the telephone is used both personally and for business, it’s easy to lose track of why you’re calling folks. Personal telephone habits spill over into business time. That’s fatal to your bottom line.

Before you call each prospect, review just why you are calling. It is NOT just to say hi and chat. It is either to start a new business relationship, foster an existing one and, above all else, get the sale!

5) Keep good notes

The average telephone business user is casual (and hence ineffectual) to a degree. Sometimes they take notes on their prospects calls; sometimes they don’t. This catch-as-catch-can approach to the telephone is not good enough… for you. YOU know the importance of good notes. The time to enter them into your computer file is the MINUTE your phone conversation ends. Indeed, if you have your computer screen in front of you while speaking to your prospects, enter your notes as you go.

6) No answer? Call back. No answer? Call back again.

Over the years, I have been consistently astonished at the high level of self-delusion that permeates the business community about incomplete calls; that is calls which do not result in direct conversation with your prospect.

Any call you place, including calls where you just leave your prospect a message, must be regarded as incomplete calls; that is, calls which must be made and made again until completion (that is direct customer contact) takes place.

7) Regard your customers as assets who need the time and considered attention of any other asset

If you are one of the legion of business people who don’t call prospects, a major change in attitude (and procedure) is necessary. From this moment on, think of each prospect as an asset for your business and as one of a string of assets from which you derive wealth.

Would you take a corporate bond and abandon it in a taxi?

Would you leave the deed to your house on a picnic table in the park?

Of course not!

Then don’t be cavalier with your customers and efficiently calling and following up. They are ASSETS, and they must be treated accordingly. One phone call at a time. Starting today.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is the author of 18 best-selling books as well as an internationally recognized marketing expert.

Republished with author’s permission.

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An Internet Business Relies On Words, Tips On How To Write Well

It’s not just about advertising. Every internet business needs to attract interest. Visitors become buyers and hopefully regular customers. How does this happen? Yes, through the power of words.

Here is the advice of a master of the written word, Dr Jeffrey Lant:

The two secrets to power writing — reciting, rewriting.

I’ve been a published writer and author for six decades now. I’ve got 18 books and thousands of articles under my belt. As a result people are constantly asking me the “secrets” of writing that resonates, captures readers and gets your message delivered. Alright, you’ve asked me quite enough… I’m ready to spill the beans…Power writing Solution #1: Recite what you write.

When was the last time you needed to write something with real impact? Something that made your point, hammered it home, and did so in the most clear lucid way?

The correct answer is that the “last time” you did it was probably today, what with all the letters, advertisements, posters, reports, etc. you’ve got to write in your business.

More at dWorkFromHome

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Avoid Politics When Marketing On Social Media

Recent research shows that political posts or comments can backfire:

Want to Lose Friends in Social Media? Be Political
What have you heard a million and one times in business? Don’t discuss religion or politics. Generally, that’s a good rule of thumb because it doesn’t take much to set off a firestorm if you have landed on the wrong side of a customer’s or prospect’s political or theological point of view.

It appears that the same applies for social media as well….

From Frank Reed at  Marketing Pilgrim

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How To Use Pinterest To Get Lots Of Traffic

Pinterest is hot right now and harnessing it’s power is important, so here is a link to an article that does that:

…The real secret to understanding the Pinterest community is this: IT’S JUST LIKE EVERY OTHER SOCIAL NETWORK. Just like Digg, Reddit, Facebook, and Twitter . . . pictures of cute animals and memes run rampant. While there are some exceptions to this rule, there isn’t a day that goes by that I don’t see something from Reddit hit the popular page of Pinterest. Yes it’s true that throwing up a picture of Ryan Reynolds shirtless or of Ryan Gosling “Hey Girl-ing” a kitten will probably get you thousands of repins, it will never result in any traffic through to your site. The most important thing to remember is that the users of Pinterest are looking to share and repin creative ideas and advice……

From: seomoz

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Analysing PPC Campaigns

Those of us running PPC campaigns will want to take a look at this useful article by Joseph Kerschbaum:

Where do you start the analysis process when you detect an issue with your PPC account? How do you determine the root cause of a performance downturn? Answering these questions incorrectly could you lead down a rabbit hole of aimless stats that provide no real solutions.

Once you have established a hypothesis on what has happened to performance, then you need to dig into the stats. Diving straight into the minutia (such as keyword level data) can cause confusion, slow down your ability identify the issue, and cause you to miss other (more important) issues within the account.


From: Search Engine Watch

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Advice On Using Social Media For Your Internet Business

Some thoughts on Social Media from the Editor of Interactive Marketing Ezine:

When you are trying to market your products and services successfully with social media, one very important thing that you should always do is post useful, original, interesting and quality content on a regular basis.

Two major benefits using this strategy:
1. It establishes you as an expert within your niche.
2. Readers love free information/offers – thus attracted to join you.


From: Vector Central

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Internet Businesses Seek To Boost Click Through Rates And Conversions

An  article by Miranda Miller gives 8 tips to help make more sales from PPC campaigns:

Ad optimization is key to lower CPC prices, higher click-through rates (CTR) and conversions, and a greater ROI. Even the lowest budget campaigns must be scalable and balance top-notch creative with ongoing analysis and optimization.

Small and large PPC advertisers alike struggle to find just the right formula for their paid search campaigns. There is no one-size-fits-all solution, but best practices can help any campaign; to that end, Marin Software and BoostCTR have shared tips for marketers looking to optimize the performance of their paid search campaigns…

From Search Engine Watch

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5 Excuses That Keep Your Internet Business Broke

This is an article by Terry Dean -

In business, you can either make excuses or make money.  You can’t do both.

Here are 5 of the common excuses I hear as it relates to online businesses.

Excuse #1: “I don’t know what to write about.”

Maybe you don’t know what to write about, what to sell, or even what market you should be in.

The answer here is to make a choice…even if it is the wrong one….

From Terry Dean

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Engaging With Our Customers

Seth Godin has an excellent short piece on conversations:

A guy walks into a shop that sells ties. He’s opened the conversation by walking in.

Salesman says, “can I help you?”

The conversation is now closed. The prospect can politely say, “no thanks, just looking.”

Consider the alternative: “That’s a [insert adjective here] tie you’re wearing, sir. Where did you buy it?”

Now, how do apply this to our internet business web pages?

From: Seth’s Blog

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